About the brand

Don't get us wrong--we think there are a lot of great things about cities. Lots to do, lots to see, etc. But let us also be clear...

Regular rural America is where it's at. There are just certain things that--while they may be "in" or "chic" in the cities--just don't fly once you hit the dirt road.

Regular rural celebrates what's great about Small Town USA. It says "Hey, we may not be the biggest dots on the map... but we're the majority of them."

So as you browse through our shop, we hope to put a smile on your face as you soak in what makes YOUR town great.